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PRWeb Lead To Fake Press Release. How Should Google React?

Earlier this week, I spotted a press release pushed out by PRWeb about Google acquiring WiFi provider ICOA for $ 400 million. I sent it to the Search Engine Land’s editors to review but then after a...

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The Lead Up To the Super Bowl: How Are We Searching?

Since 2009, I’ve been writing articles here on Search Engine Land about how Super Bowl commercials influence online behavior and how well (or not) advertisers have taken advantage of that online...

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Lead Generation Optimization: How Expedia CruiseShipCenters’ increased...

At MarketingSherpa Email Summit 2013, Expedia CruiseShipCenters explained how its marketing team increased its conversion rate 22% by removing its lead capture form. Read on to learn the company’s...

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Content Marketing: Your questions on B2B online lead gen, metrics, content...

Content marketing is a tactic marketers intesely struggle with as effective strategies for everything from B2B content marketing to niche markets are few and far in between. So read on as Eric Webb,...

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New on Twitter: Lead Generation Cards for All Advertisers; Conversation View

Twitter was busy this week with two announcements. First, Twitter announced that it has made Lead Generation Cards available to all advertisers. Meanwhile, Twitter made conversations easier to follow...

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Testing and Optimization: Radical homepage redesign program improves lead...

Testing persistently is key to making valuable new discoveries about your prospects. So read on to learn how Jacob Baldwin, Search Engine Marketing Manager, One Call Now developed a testing program...

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Lead Generation: 3 questions every marketer should ask themselves about...

It’s all too often that we simply forget to thoroughly examine one key element for success – the incentive we’re offering. So, in today’s MarketingSherpa Blog post, we wanted to examine three questions...

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How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!

Posted by danatanseo This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own...

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Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook

Posted by akmercog Last August, we launched the Lead Generation Card to all advertisers on Twitter. Since then, we’ve been impressed with the many small and medium businesses who have integrated the...

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Download for FREE: The Definitive Guide to Lead Generation

When I heard that marketing automation company Marketo had published “The Definitive Guide to Lead Generation” I was skeptical. Everyone publishes the definitive guide to everything these days. When I...

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What Is a Content Library? Plus Answers to 9 More Questions about This...

In May 2013, a small company with fewer than 40 unusual employees made a historic lead generation move that resulted in stunning lead generation results. (I stress “unusual” in a good way.) The company...

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5 Elements of a Successful Email Based Lead Nurturing Program

Today more than ever, sales needs marketing’s help. Busy customers are making traditional sales methods less and less effective. Sales metrics that once had sales teams fist pumping around the office...

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New Google Home Services Ad Format Puts Lead Qualifiers Up Front

Home services professionals are no longer featured in the search results with the newest ad version. The post New Google Home Services Ad Format Puts Lead Qualifiers Up Front appeared first on Search...

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The Step-by-Step Guide to Turning Link Prospectors into Lead Generators

Posted by John-Henry Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be...

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Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook

Posted by akmercog Last August, we launched the Lead Generation Card to all advertisers on Twitter. Since then, we’ve been impressed with the many small and medium businesses who have integrated the...

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Download for FREE: The Definitive Guide to Lead Generation

When I heard that marketing automation company Marketo had published “The Definitive Guide to Lead Generation” I was skeptical. Everyone publishes the definitive guide to everything these days. When I...

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Do Lower Prices Lead to More Sales?

Let’s say you’re choosing between three photography courses covering similar topics. The prices are stacked like this: $ 200 $ 250 $ 2,000 What’s going through your mind right now? Curiosity floods...

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Testing and Optimization: Radical homepage redesign program improves lead...

Testing persistently is key to making valuable new discoveries about your prospects. So read on to learn how Jacob Baldwin, Search Engine Marketing Manager, One Call Now developed a testing program...

View Article

Lead Generation: 3 questions every marketer should ask themselves about...

It’s all too often that we simply forget to thoroughly examine one key element for success – the incentive we’re offering. So, in today’s MarketingSherpa Blog post, we wanted to examine three questions...

View Article

How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!

Posted by danatanseo This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own...

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